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Business cards are much more than a convenient means to leave your contact information with a prospect. Today, a business card can be an ad...a mini-brochure...a discount card...or even CD-ROM presentation.

The new type of business card magnets are very effective. They usually end up on refrigerators and are not thrown away or forgotten about. Having your business card on your prospects frige so that they see it just about daily is fantastic advertising with a minimum expense involved.

Once your cards are printed, be sure that you purchase a business card holder to protect your cards and keep them clean and without frayed edges. What's the point of going to all the trouble of designing and printing fantastic looking cards if you let them just end up with curled-up edges?

Keeping your cards in your pocket is an utter waste of time (as well as the money you spent on them). Be clear about who your target client is. When you see an opportunity slip in your business card...but always be polite and sensible - never just thrust your card at someone just for the sake of doing so.

When you are given a card by someone, don't just take it and place it in your pocket. Make the giver feel important by looking at it...even only for a few seconds. You might even see something that could kickstart a conversation.

Whether you are looking for a job or running a business, handing out business cards is essential to marketing your skills or services.